about us

I guess we make this about the design? no one wants to hear all my failures.

About 20 years ago in a small mining town with more bars than family resources. You could describe our bunch of friends in today's terms as degenerates. Our group got into graffiti promptly when the “john’s” showed up from Reno. They were really advanced in their methods which definitely helped us. At first, I was just using my literal name without one of the letters. Diabolical intellect. Just sloppy cursive, then I started to try and make “block letters” in art class one day and I am zoned in (ADHD daddy). someone said "it looks like an eye" from across the room.. I saw the ORACLE and immediately knew exactly how it wanted to look.

I immediately started experimenting with it, finding better success on paper then walls.. I mean I had a few really good pieces but there’s only so many spots that you can get away with in a small town.. “allegedly”. Life kind of just grabs you sometimes and takes you in a different direction and my spray-painting career kind of dried up... Nice

I kept drawing and eventually got the ORACLE tattooed on me, well twice, when I was 18. Not much really happening in life except work and revisiting the oracle for a group of 4-6 different concepts every year or so and wanting to put it on a shirt. Everyone in my inner circle always suggested shirts as I put it on anything and everything.

TO THIS DAY!

Not really a feasible idea back then for me. I knew nothing about clothes, let alone making them, it seemed daunting and just un-attainable. So, I kept it moving, same thing year after year. Make some in depth drawings and ponder the idea, mainly just a actual name for the EYE. We just called it “THE EYE”.

Then Cricket2 came out and I was ecstatic for the opportunity to put it on a shirt, finally!! my vision was about to become a reality. I was working with a guy who bought a cricket and I convinced him to make one for me. What a nightmare, the process was not efficient, no artistic expression just blah one color, nightmare to cut out. No thank you, back on the shelf it went. I still have the shirt and man talk about a let down, I was looking forward to that moment for over a decade just to be so disappointed.

Same, same year after year. Got divorced, lost business’, opportunities, family members blah blah blah. Always bouncing the idea around internally and my stepson says one day,” we should put your eye on shirts.” Which made me pause cuz, he's pretty mean and if he thinks it's an idea independently, maybe I'll look into it again with serious intention.

AND!

I found a method which seemed like it could work!! So, I did what any rational person does with 6 kids, a dead-end job, no insurance and the world falling apart. I went for it! Seriously once it seemed feasible, I invested everything I had into this.

It's all my fault honey lol.

We ordered a DTF printer (careful googling that) and everything we needed including 72 shirts to completely suck on. We figured out how to draw on an ipad, won from doing door- door sales. And started meticulously drawing out and crafting each Oracle in ERA 1 (Our first Season if you will). I think when the printer landed at the door we had the first and second designs about 60% of what they turned out to be ( i thought they were done lol).

We stayed diligent and kept focus on quality, uniqueness and character throughout the project. We have left no stone unturned in our pursuit of sharing our vision with you.Welcome to the collective.

Keep it moving team,

Oracle Clothing Company...

What's up Team!!